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Helpful Design Tips
 
Font Usage
San Serif Fonts - project a strong durable image.
Serif Fonts - project a more sophisticated upscale image.
Script - Script fonts project an elegant image and should only be used in combinations of upper and lower case letters.


Taglines & Slogans - The most effective taglines or slogans
are simple and to the point. You only have a few seconds to capture your audience, so please try to avoid slogans or taglines with too
many words.

File Formats - All of our logo packages include multiple file
formats of the final logo design. We will provide you with the
following file formats:
• High Resolution JPEG for print usage (300dpi, CMYK)
• Web optimized JPEG (72dpi, RGB)
• EPS format for print usage (scaleable vector art, CMYK)
• PNG format for Web and MS Word usage
• SVG format for web and video usage

Colors - All logos are built to print using standard 4-color process (cyan, magenta, yellow, and black). Pantone (PMS) ink colors are available but must be specified with the original order.
 
Did you know?

• A high color contrast improves legibility.

• A simple graphic communicates more information in less time than text.


• A black outline improves color contrast and increases legibility


• A second color often increases retention by 75%. 


• Weak color contrasts can be strengthened with an outline or drop shadow.

 

 
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